“don’t forget to paint the back of the fence!”
“but no one will ever see it.”
“yes, you will.”
‍

that was the kind of exchange steve jobs once had with his father paul, when he was asked to paint the garden fence. for paul jobs, it didn’t matter whether anyone would ever see the result. what mattered was that it was done with care and precision. doing things right, even when no one’s watching.
‍

it’s a mindset that would later visibly shape jobs’ work … and one that also guides mine.
‍

my name is david pliev, founder of studio pliev, a visual communications studio established in 2024. i design brands and visual identities for companies of all shapes and sizes, developing design solutions across digital, print, and spatial environments. depending on the project, i collaborate with other designers, illustrators, type designers, and photographers.

Porträt von David pliev, der vor einer grauen Wand an einem Tisch sitzt.

“don’t forget to paint the back of the fence!”
“but no one will ever see it.”
“yes, you will.”
‍

that was the kind of exchange steve jobs once had with his father paul, when he was asked to paint the garden fence. for paul jobs, it didn’t matter whether anyone would ever see the result. what mattered was that it was done with care and precision. doing things right, even when no one’s watching.
‍

it’s a mindset that would later visibly shape jobs’ work … and one that also guides mine.
‍

my name is david pliev, founder of studio pliev, a visual communications studio established in 2024. i design brands and visual identities for companies of all shapes and sizes, developing design solutions across digital, print, and spatial environments. depending on the project, i collaborate with other designers, illustrators, type designers, and photographers.